Overview

Air Reading is a learning platform that provides courses to children from Pre-K to 5th grade, to help improve their reading skills specifically. With courses of various difficulty levels, students will have the ones that best fit their need, and learn systematically. But before the platform being launched officially, a series of usability tests is needed, to find out the pain points, and solve them in advance for a better user experience.

We got the task, conducted usability testing for them within 2 months. Having different aspects in mind — usability, accessibility, marketing and heuristic evaluation, we were able to hand in an evaluation with the pain points we found, and our recommend redesign solutions.

Time line

2022 August - October

Tool

Figma, Photoshop, Miro, Kap

Contribution

Interface Design, Research, Usability Testing, User Interview

Testing Objectives

Specified by our client, their concerns are around the following aspects. Consequently, we set the three as our testing objectives.

Testing Method

Moderated Usability Testing with Zoom, oriented by tasks with our observations. We focused on a variety of factors, including task completion time, task success rate, participants' stress level expressed through their body language and facial expressions.

Participants

Moderated Usability Test

Comprehensive understanding of the user experience and real-time feedback obtained from our participants gave us opportunities for finding areas of improvement and pain points.

Participants' voice

Of participants would recommend Air Reading to others.
of participants said it still needs improvements.

1. Lack of readability

Findings:
  • 92% of participants reported difficulties understanding the jargons on the Air Reading website, such as "phonological", "CVC words", and "Lexile Level", and became frustrated after browsing for only 2 minutes.
  • Participants were frequently scrolling up and down the webpage and repeatedly comparing different levels, which may be attributed to the vague definitions of each level on the website.
Recommendations:
  • Simplify the information presented by using fewer keywords.
  • Add descriptive sentences such as "What you can expect your kids to learn" or "Your kids will master".
  • Replace the current list view with a card view for each point and make it easier for users to compare different levels.

2. Teachers' credibility remains questionable

Findings:
  • Students can only choose among four teachers for various courses.
  • Not enough background info for each teacher, such as students' review, to establish trust and confidence in the high quality instruction.
  • The layout is unstructured and lack of scalability.
Recommendations:
  • Present more teacher profiles for parents and students' reference.
  • Redesign each card with structured information and layout.
  • Add student review section.

3. Unconvincing pricing

Findings:
  • Discount can be ignored easily.
  • The description of each program doesn't effectively convey program benefits to parents.
Recommendations:
  • Prioritize information, making the discount amount noticeable to parents.
  • Sort the information about benefits and achievements that users can expect from enrolling in the membership program.

4. Not interactive

Findings:
  • Lack of immediate feedback: users cannot tell the difference between clickable elements and static images.
Recommendations:
  • Provide instant feedback for users as they perform actions on the website.

5. Appointment booking causes confusion

Findings:
  • When booking a trial or make-up class, participants can't confirm appointment details before the process completed.
  • Require unnecessary information such as WeChat ID.
Recommendations:
  • Add a confirmation section to summarize the appointment details before the booking completed, such as time, location and course description.
  • Set the required unnecessary information to optional.
Reflections
Takeaway

Unlike other projects, the core task for Air Reading is to reach out to the target customers and to test out its usability. Finding the pain points, sorting them out based on urgency, and giving recommended solutions for the most needs ones — these key steps have helped me experienced the important process of testing before releasing a real product to the market, and learned how user’s needs can decide the design of every feature.

Going Forward

The recommended solutions I provided are scalable; from the card designs to the interactive interface, they can fit the expanding and evolving information on each webpage. I’m excited seeing some of my design already being implemented on the official Air Reading site, looking forward for more changes made or collaborations in the future.

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